You've reached our hidden design notes page Before you navigate back to the real website (click the logo above), where is this in Chinatown???
Only these colors
Yellow hex ffcc33 rgb 255,204,51
red hex cc0033 rgb 204,0,51
teal hex 006666 rgb 0,102,102
apple hex cccc66 rgb 204,204,102
black hex 000000
background hex f1f4ed
Don't use Lord Juusai Rises for anything. That's the logo font, but some of the letters have been nodified for readability.
I'd say Arial and Arial Black quite a bit. Use Georgia as needed. Let the colors and shapes add the design interest.
Write up text prior to adding to website.
ALWAYS USE NEVER USE
Chinatown Fresno China Town or ChinaTown or Fresno Chinatown
Chinatown Fresno Foundation or CFF
#Chinatown #Fresno #Foundation (in that order)
one word on a line (called a "widow")
graphics that haven't been approved
Chinatown Cultural Gallery anything else when referring to the gallery
Japanese Heritage Exhibit without the word Heritage, or without the word Exhibit
Chinatown Empowerment Center or CEC
succinct present-tense phrasing be care not to use cliches or negative phrases like "You don't want to miss it"
"Volunteer here" with a link to email extra words like "we will let you know how you can help"
Clear language and graphics repetition with different graphics or different wording for essentially the same thing
Facebook photos and clips! photos and clips without description
Link to MailChimp
Newsletter in folders
These are web-safe colors (not the actual colors in the image) from this image and am quite taken with them at the moment.
To me, any two or three of these colors work well together. For instance, using the teal and pale yellow-green (what shall we call it? Apple?) for a Taste of Chinatown would be great. Use the yellow and red for a Cinco de Mayo event. Use the black and apple for a business brochure.
Headings can be the green piece or the two-tone border. The red badge is always a link to somewhere.
Chinatown: Open for Business
Gold hex ffcc30 rgb 255,204,48
Red hex f04e4c rgb 240,78,76
Navy hex 234282 rgb 35,66,130
black hex 000000